WHO WE ARE

FLOWERBX is the disruptive online start-up that represents a new way to buy and send flowers. We are a direct to consumer flower delivery service that sources highest quality flowers directly from the growers and delivers them to our customers across 21 countries in Europe, and across the East Coast and West Coast of the US.

FLOWERBX Founder and CEO, Whitney Bromberg Hawkings, started the company in 2015 after working for Tom Ford for almost 2 decades. FLOWERBX has since catered to the fashion cognoscenti and tastemakers across all territories, being dubbed recently by the New York Times as “Fashion’s Florist.”

In 2020 we closed a GBP3 million (USD3.8 m) fundraising round with our focus now on accelerating growth and further US expansion. As well as our unique online offering, we also pride ourselves on our bespoke client services; supplying flowers for international luxury companies such as Dior, Louis Vuitton, Jimmy Choo, Vogue and Farfetch (to name a few), with FLOWERBX’s signature style at the essence of each creation.

OUR VALUES

• We Strive for Perfection - We do whatever it takes to win and commit to the highest standard in all our behaviour and actions. We have an unwavering focus on perfection in every detail, constantly looking for ways to go above and beyond, continuously improving our product, process, and ourselves.  We get there through a mix of grit, determination, sound judgement, and by holding ourselves accountable to our promises.
• We Do the Right Thing - "We do what's right in every action we take and in every decision we make.  This means:
  • Supporting each other as people and as teammates  
  • Empathizing with customers to always put ourselves in their shoes      
  • Operating our business sustainably and responsibly, leading the industry by example"
• We Always Collaborate - We act as one team united in achieving our mission and vision. We are open and honest in the spirit of better outcomes for the company. No task is too small to roll up our sleeves and help one another. We achieve our goals when we have input from multiple angles, inviting different perspectives.
• We Push Boundaries - We constantly challenge the status quo. We are original thinkers, combining ideas from different worlds, from fashion to business and beyond to create something entirely new. We are always on the lookout for opportunities to go where no one else has gone.

SOCIAL & ENVIRONMENTAL

Sustainability is a core operating principle for FLOWERBX. From our cut-to-order business model, local growers, FSC certified packaging, use of electric vans in dense areas, to offsetting carbon for our workforce.  We became carbon neutral in 2021, with goals of becoming a B-Corp in 2022, and offsetting our carbon footprint by 200% in 2023.